Why we built it

A strong brand on a site that didn't work

The brand had a memorable identity — a gelada baboon holding a red heart — but the first site looked good only on a large monitor. An audit of the live build found an empty shop, a 12 MB home page, a layout that broke on phones and half the navigation leading nowhere.

The shop was empty

Products failed to load in the browser, so visitors saw a heading and a blank page.

A 12 MB photo behind the hero

Oversized images skipped optimisation, and several pointed at files that didn't exist.

Broken on phones

A desktop-only header and a fixed-width slider pushed content off the screen.

Prices anyone could change

Product pages read the price from the link, and login, cart and newsletter did nothing.

Before → after

Original home page beside the redesign — The tagline becomes the headline, with two clear actions.

Original mobile home page beside the redesign — On phones, the overlapping header and cut-off hero are gone.

Empty original shop beside the redesigned shop — The shop now renders reliably, straight from the CMS.

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