Journal
Notes on strategy, product and AI.
Perspective pieces from the studio floor — not a marketing feed.
- Strategy
Why most business websites don't convert
It's rarely the design. It's almost always a missing decision about who the site is for and what it's asking them to do.
- Product
Amharic-first, not translated after the fact
Internal software that gets translated at the end usually still feels foreign to the people using it. The interface has to be designed around the language, not retrofitted for it.
- AI
Evidence-led AI, not hype-led AI
A language model is very good at sounding confident. That's exactly why the interesting design problem is making it show its work instead.